Pet services template
This project involved designing and building a new Pet Services teamplate for the VetPartners UK network of veterinary practice websites. The objective was to provide users with the right balance of information about each service, highlighting core services and USPs, and to strengthen the connection between practice websites and the corporate brand.
Using insights from GA4, Hotjar and Google Search Console, alongside competitor research, it became clear that existing landing pages for individual services (such as microchipping or vaccinations) attracted very little organic or internal traffic. Based on these findings, the new template was strategically designed to consolidate service content into more comprehensive sections on the VetPartners UK website. Links were then added between practice and coportate pages to boost SEO visibility and increase brand awareness.
Skills: Project management • UX • UI • SEO • CRO • PPC Optimisation • Accessibility • Content
Tools: Google Analytics 4 • Hotjar • Google Search Console • AccuRanker • Semrush
Results & Impact
- Improved SEO visibility for both practice and corporate websites through cross-linking and content consolidation.
- Increased user engagement, as users could easily find essential service information without excessibe navigation.
- Enhanced brand awareness, with more traffic driven to the corporate website via integrated service and pet advice links.
- Delivered a mobile-first, accessible design that provides a concistent and professional user experience.
Jessica Willan 